Professional Experience

My professional career has been driven by insatiable curiosity. Focused on the study of consumer behavior; understanding audiences and fandoms to strengthen community, distill actionable insights from data, and inform strategy. Having spent 6 years in consumer insights executing custom research for brands like WB, Sony, PepsiCo Twitter, Spotify, and CBS, I bring a unique combination of skills in data strategy, account management, project management, communications, storytelling and design.

  • 2023

    Event Production, Graphic Design, Influencer Research & Social Strategy

    Managed operations and assistant produced Nike Running community sponsored events around Los Angeles, including Blue Ribbon Sports activations at Mount Sac Relays and Arcadia Invitational.

    Designed graphic assets, both digital and print, for Nike Wellness Community events. Work includes event signage, branded Instagram filters, event invitations, and name cards.

    Project work at Nike LA headquarters assisting the Nike brand team with product organization.

    Conducted influencer research to place coach leads at Nike Well Collective locations across the country.

  • 2022

    Project Manager

    Managed strategy and launch of Web3 products for Web2 brands, including the PokerGO Genesis NFT Collection.

    Facilitated marketing operations, community growth, partnerships and collaborations. Led copywriting, public relations, marketing communications and pitch-deck development and presentation.

    Created social media content and educational video assets to explain blockchain processes.

    Illustrated UX/UI and web content mock ups, oversaw production of artwork, managed a team of creatives and developers, and ensured client vision and expectations were met.

    Managed development and launch of new software product - Residency NFT, a no-code NFT art collection and smart contract generator tool for artists looking to explore Web3.

  • 2020 - 2022

    Account Manager, Sports, Brands and Live Events

    Fizziology was acquired by Marketcast, a data and technology-driven research and insights firm serving CMOs and marketers at the world’s top brands, media companies, tech platforms, and sports and video games organizations.

    Led custom real-time analytics projects, leveraging creativity and adaptability to find data driven solutions for complex client questions. Managed projects and teams leveraging software tools like Slack and Asana. Managed accounts including CBS, Spotify, Twitter, Seven Bucks, Rakuten, GM and more.

    Leveraged social media data to inform surveys, questionnaires, IDIs and Focus Groups - and vice versa, using market research testing results to inform social media data collection and analysis methodology - creating a unique holistic product for clients.

    Pioneered the development of the In-Venue Experience Monitor (I-VEM) report, a real-time analytics product tracking conversation from events and activations to understand attendees experience and sentiment toward brand sponsors. This product was used to study the NFL Draft, Super Bowl, and T-Mobiles MLB partnership.

  • 2016 - 2020

    Account Manager, Film, Sports and Brands

    As the company grew, so did my contributions. I developed new products, incorporated new technology, and helped expand the company into new verticals.

    Promoted to Account Manager, Domestic FIlm, where I led our Sony Pictures account, tracking all of their film releases and trailers to understand audience sentiment, identify creative opportunities, inform marketing spend and campaigns, and calculate box office projections.

    Managed all client communications including kick-off calls, brainstorms, and report presentations. Honed data storytelling and data visualization skills to effectively communicate insights and actionable recommendations.

    Organized team and project roadmap to ensure timely execution of analysis and reporting.

    Played a key role in evolving social analytics product offerings and expansion into sports, including the incorporation of IBM’s Watson Linguistic Personality Insights, SocialBlade follower and engagement metrics, Quid editorial data, and Tableau visualizations.

    Account Coordinator, International Film

    As the third hire in Los Angeles, I played a key role in the early growth and success of the company, executing on deliverables for our international film clients.

    Began as a coordinator on the international film team, primarily servicing WB, monitoring social conversation and sentiment around films releasing in various markets around the world.

    Crafted Boolean search terms to filter data by platform, topic, demographic, and persona group to ensure collection of relevant data. Coordinated team of 10+ translators to ensure market-specific social analysis delivered on time, synthesizing market findings to deliver a weekly global snapshot to clients.

    Mastered Google and Microsoft Office programs. Created data visualizations including tables, charts, and graphs to support analysis and storytelling. Developed deep working knowledge of social media platforms including Twitter, Instagram, Facebook, TikTok, Reddit and Discord, as well as emerging platforms and trends.

  • 2015

    Analyst / Recruiter

  • 2015

    Production Intern